Habitual Studio

Overview

Habitual Studio is a London-based full-service agency that provides many creative and analytical services to companies, including corporate strategy, branding, UI/UX, organization development, and more. They have collaborated with many companies in the past, such as Jot Tech, Broadgate, and Bon Vino. You can check out their live website at: https://www.habitual.studio/.

Challenge

The task was to create an intro showreel on Habitual Studio's website that showcases past client work. The showreel had to be energetic and effectively show how Habitual has created value for other companies in the past. They also wanted me to create a wordmark logo.

Role
Logo Design, Showreel Design

Team
Michael Septirymen

Duration
3 weeks

Software Used
Illustrator, Premiere Pro

Logo

The client wanted the primary logo to be a simple wordmark that uses a sans-serif font. The client gave me the liberty to choose what font I wanted to use. I ended up choosing Rival Sans as my font, as I believe that it was a minimal and versatile sans-serif font.

I made the main logo a gradient using the company's main colors. I also made a negative logo for darker backgrounds, and a black one for letterheads and documents.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Check out my other projects!

Jot Contact Manager™

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Oasis Relief Fund

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